When it comes to outdoor gear in Japan, one brand shines bright amongst the rest - Snow Peak. Shift picked out a selection of products from the label’s latest FW21 collection, bringing them to our London studio to thoroughly analyse the innovative fabrics used this season.
The story of @snowpeak_official is one of the generations of development and refinement. Both of product and of vision - each succession is built upon the prior, honing in on the vision, ideology, and quality of the brand. To get an understanding of its cultural significance and importance to the outdoor world, revisiting its illustrious heritage is vital.
From humble beginnings to its growth and global reverence over the years, we chronicled Snow Peak’s history in a bid to contextualise the FW21 range, paying close attention to the evolution of masterful techniques behind the construction of the garments.