KA YO and The North Face have partnered with Shift on a project to showcase the North Face Vectic Trail 2.0 along with the new Summit Series™ run collection. We set out to showcase the New Trail Run product line in the environment it was meticulously designed to excel in.
The concept of the project centered around the story of "Ordinary Champions" who push their limits daily to become the best version of themselves. We wanted this to be put in our dream trail running landscape and captivate the different stages of a run.
The breathtaking scenery of the shoot was captured in Northern England where the mountains provided the perfect backdrop for the content.
The North Face has a longstanding history of supporting incredible adventurers who push boundaries and achieve the seemingly impossible. Through this support, the brand inspires generations of explorers to pursue excellence and push their own limits. The Summit Series™ is their pinnacle product collection – the very best they have to offer.
Athlete-tested and expedition-proven, these highly technical products are arranged into advanced layering systems to deliver unrivaled performance and reliable protection in the most extreme conditions.